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What a website costs over five years
Midpoint of each tier's range, plus sixty months of upkeep.
Build, once
Upkeep, 5 years
DIY builder
$1,500
Freelancer or small shop
$11,000
Agency
$27,000
On two of the three, upkeep is at least half of what you pay over five years. The build price is the part everyone quotes and the smaller half of the bill.