Get found by the people
already looking for you.
SEO for small businesses, built for local and AI search. It's not ten blue links anymore. The same question gets answered in Google's results, the local map pack, an AI Overview, and a chatbot someone asks who to hire. I make sure you show up in all of them.
Most of what they search, you can win.
Example: a plumbing company. Real US search volume & difficulty (DataForSEO). Your market maps the same way.
They're searching for what
you do right now.
They're already a fit: ready to act, they just haven't landed on you yet. SEO closes that gap: it puts you in front of them the moment they're looking, instead of hoping they find you some other way.
Most people come to me with one of these.
The whole search picture.
Technical SEO
The structural work that has to be right before anything else can move: site speed, crawlability, clean page structure, Core Web Vitals.
Local SEO
Google Business Profile, local citations, and a reviews strategy, so you show up when someone nearby searches for what you do.
Show up in AI answers
Your content and entity signals structured so an AI answer can name you as the business to call.
Content that earns its place
The pages and answers that match what your customers actually search, built to be genuinely useful, which is also what gets cited.
Real measurement
Search Console and analytics set up and read properly, so you can see the results for yourself.
Straight prioritization
A ranked list of what will actually move your business, so you're never paying for effort that won't pay off.
How it works.
Every engagement starts the same way: a paid audit, then an honest verdict. I don't put a site on a retainer before I know whether it can win. Sometimes the answer is that it can't yet.
The audit.
$1,250, paid up front. I find out why people aren't finding you and who's getting the calls instead, written in plain English, ordered the way I'd fix it. The roadmap is yours whether or not you hire me again.
The verdict.
Green, yellow, or red. Green means we start. Yellow means there's a fix list to clear first, priced from what the audit found. Red means the site can't win until it's rebuilt. I'll tell you so, even when that's the answer that costs me the work.
Fix and build.
Only if the audit turned up a fix list. What's broken gets fixed, what's missing gets built, including the pages that should exist and don't. You've seen the list and the price before anything starts, $500 of what you paid for the audit comes off it, and it ends when the list is clear.
Grow and measure.
From there it's monthly work on what the roadmap put first: your Google Business Profile and reviews, the pages worth ranking, the technical upkeep behind them, and the signals that get you cited in AI answers. How much of each depends on your market. Each month you see the calls and enquiries it brought in, and that sets what comes next.
Every move is aimed
at a result.
Most SEO runs on opinion. This runs on evidence: the analytics behind how people actually find you, and research on who's ranking for what and why. It's the standard I hold your site to, and my own.
Questions, answered.
For most service businesses, yes. SEO reaches people at the exact moment they're searching for what you do, unlike ads that interrupt people who weren't. The honest caveat: it's a longer game than paid ads, so it's worth it if you're building something to last, not if you need leads by Friday. I'll tell you which situation you're in.
It's changed, not dead. People still search. They just get answers from more places: Google results, the map pack, AI Overviews, and chatbots. That's the opportunity. Most small businesses aren't structured to be cited by AI search yet, so there's room to show up there before your competitors do. That's a specific thing I work on, not an afterthought.
You can do a lot yourself, and I'll happily point you to the basics. Claiming your Google Business Profile is the highest-value free thing most businesses can do. ChatGPT can help with drafts and ideas. Where it goes wrong is strategy and technical work: knowing what's actually worth doing for your business, and fixing the structural issues a chatbot can't see. That's where hiring someone pays for itself.
The audit is $1,250, fixed. Ongoing SEO starts at $1,500 a month and is quoted from your market and how hard your competitors are working. A fixed tier would misprice most businesses. There's also a one-time setup when the monthly work begins, quoted with your proposal. If the audit turns up a fix list, that's priced from the list itself, minus the $500 credit.
Local improvements, like Google Business Profile, can show up in weeks. Competitive rankings usually take a few months to build and hold. SEO compounds, so it's slow at first and then steady. I'll give you a realistic timeline for your situation, not a promise of page one by next month.
Yes. I ask for a minimum of six months, because SEO compounds. The early work takes time to show up in rankings and the calls that follow, so a month isn't a fair test of whether it's working. After that, nothing holds you here but the results. So if we're still working together down the road, it's because it's working, not because you're locked into anything.
Yes, enough to make the SEO changes we agree on: pages, structure, tracking, and the technical fixes. That's an access arrangement, not website management. Your hosting, backups, and the general upkeep stay yours or your current provider's, and I'm responsible for the changes I make rather than the site as a whole. If you'd rather I looked after the whole thing, that's a management plan and a separate conversation.
You'll see it in the things that matter to your business: calls, enquiries, people finding you. Search Console and analytics are set up so you can check the numbers yourself, whenever you want.
Let's figure out why you're hard to find.
For $1,250 I'll tell you what's standing between you and the phone ringing, and hand you the plan to fix it. Using me to do it is optional.
Start with an audit