Design that works
as hard as your
business does.
Most websites are built to look finished, not to bring in work. For service businesses in Indianapolis, Cincinnati, and the surrounding area, I build the opposite: a custom site designed around your customers and the one thing you most need them to do.
This site, wireframe to design. Yours starts the same way: structure first.
The call comes after
the decision.
Your website is where that decision gets made, usually on a phone, in the first few seconds, before anyone reads a word about how you work. For a service business, it's the only evidence a stranger has that you're worth hiring.
Most people come to me with one of these.
Yours, down to
the last file.
A written brief
Discovery ends with a written brief: your audience, your positioning, and what the site has to accomplish. It's work you paid for, so it goes with you. If I'm not the right fit, take it to whoever is.
Wireframes, then design
Nothing gets built until you've seen it. First the structure: where a visitor goes and what moves them to act. Then the design that puts your brand on top of it.
An accessible site
Built so someone using a screen reader or navigating by keyboard can still book the appointment. Those are customers you'd never know you lost.
A build that grows
Built in structured pieces, so adding a service or a location next year is an afternoon of work. Whatever you run on (booking software, invoicing, email) stays wired in. You pay to build this site once.
SEO foundations
The site ships search-ready: clean titles, real heading structure, schema in place. It's what ranking is built on. Ranking itself is its own service.
Launch, and what comes after
The site goes live and gets checked page by page until it works the way it should. From there it's on a management plan, so I'm still the one looking after it: updates handled, and time each month for the changes you ask for.
How it works.
You sign off at every step before we move on. No mystery, no jargon.
We talk.
A straight conversation first, about your business and whether I'm the right fit. No pitch, and if I'm not right for it, I'll tell you.
Discovery and proposal.
Before anything starts, I put the scope and price in writing, so you know exactly what you're getting and what it costs.
Copy and structure.
We settle the pages and content around your goals before any design, so you always know what’s being built and why.
Design.
You see real layouts made for your business before anything gets built. No surprises, no guessing what the site will look like.
Build and launch.
I build the site we shaped together into something that fits how your business runs and pulls its weight from day one.
I'm still here.
As your business grows, the site grows with it. I’m here so it never turns into the thing holding you back.
You can always leave.
Build on Squarespace or Wix and your words are yours. The site isn't. It only runs on their platform, so leaving means paying to rebuild what you already bought. I build in standard formats instead, so the whole site is yours to move whenever you want.
Squarespace and Wix hand you the text. The rest stays on their platform.
Questions, answered.
Custom builds start at $5,000. Management comes with every build, and the first year is $1,500 committed up front, so the smallest engagement is $6,500. Where a project lands above that depends on how many pages you need and how much custom work is involved, so the firm number comes in the proposal, after we've talked.
Two weeks for a small site, four to six for a typical build. How fast it goes depends mostly on how quickly you can get me content and feedback, and I'll give you a real timeline before you sign anything.
Yes. Completely. The design, the layout, the code, and everything you've put into it are yours from launch day, and they stay yours whether or not you're still working with me. The management plan is a service on top of a site you already own.
Open-source WordPress: the software you install on hosting you own, not the wordpress.com service that shares the name. That distinction is the point: nothing about the site depends on an account with me or with anyone else. Hand it to another developer and they get a working site they can run anywhere.
Yes. Every site I build comes with one, from $150 a month. It keeps the site secure, updated, and licensed, and sets aside a block of my time each month, so when you need something changed it gets done that week, instead of waiting on a quote. The first year is a committed term, prepaid at the annual rate, which works out to two months free; after that it's month to month with 30 days' notice. The site stays yours throughout: standard WordPress, on hosting you can move. The premium plugin licenses run through my agency, so if you left you'd pick those up in your own name.
If you need something online this month and the site is mostly a placeholder, a builder is a reasonable call. I'll tell you that on the phone rather than sell you a project. It stops working when the site has to do a job: take bookings, talk to the tools you already run on, get found for the searches that bring you work. If you've already tried one and hit a wall, that wall is usually why people call me.
A conversation, first. No charge. If it's a fit, you get a proposal with a firm number, and the deeper discovery session that produces your brief is a line item in it. After that: your goals, whatever content you have (I'll tell you what's missing), and your feedback at each step. You don't need it all figured out. That's part of what I do.
Those are home base, but no: I work with service businesses anywhere. The whole process runs over calls and screen shares, so where you are doesn't change the work.